Vision and Mission

What we see.

A world where medication errors are a part of the distant past.

We are committed to the elimination of preventable medication errors and adverse drug events. The key to this complex challenge is to combine precise and useful medication decision support with more intuitive information systems.
Clinicians fully embrace the value of information technology.
To get there, we need to provide clinician users with drug and medical device knowledge that they will not just notice but find truly relevant and actionable. And we need to deliver this information in a manner that minimizes interruption of their natural clinical workflows.
Drug alerts are always meaningful, useful, and even welcomed.
Even though medication alerts can have a positive influence on treatment decisions, inappropriate and extraneous alerts can frustrate clinicians and degrade quality of care. Which is why we have developed customization tools to support local alert preferences, and targeted medication decision support content that provides clinicians with more relevant alerts based on each patient’s unique clinical context.

Medical devices are efficiently and effortlessly managed.

Today, we are applying the insight-driven innovation we bring to medication decision support to the medical device industry, a field rife with information gaps and inaccuracies. Our goal with our new medical device knowledge platform is to significantly improve operational, financial, and patient outcomes throughout healthcare’s supply chain and clinical sectors.

Every patient understands and complies with their medication instructions.

We are implementing new ways to improve patient medication adherence, an important factor in reducing hospital readmissions and driving superior patient outcomes and satisfaction. By removing the literacy and linguistic roadblocks that patients often face, we can help them better understand why and how to take their medications.
We imagine every drug order appropriately adjusted for a patient’s genetic makeup.
We are looking ahead to medication decision support that considers patient parameters now on the cusp of being fully explored. Next up: integrating highly personalized and precise genetic information into our drug knowledge in ways that will dramatically improve outcomes.
Where even the most complex clinical problems are entirely solvable.
Drug and medical device knowledge will play an increasingly critical role in healthcare: from population health and digital mobile engagement to artificial intelligence. And, more effective cooperation between healthcare decision makers, knowledge providers, and healthcare IT systems is essential to achieve progress.

It's all part of what we do, how we do it, and how that improves the quality of life.

Our vision of a healthier world is grounded in a deep understanding of drug and medical device knowledge combined with a collaborative approach to meeting the needs of healthcare IT systems and medical decision makers. It's a perspective that doesn't stop with what is but explores the full scope of what could be.
Because we know that as knowledge becomes more powerful, the impossible becomes achievable.

Contact Us

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        Phone
800.633.3453
Option 8 - Sales
Option 3 - Support
        Location 
Corporate Headquarters
701 Gateway Blvd., Suite 600
South San Francisco, CA 94080
        Location 
Indianapolis Office
500 East 96th Street, Suite 500
Indianapolis, IN 46240